Customer Segmentation for Better, More Efficient Targeting
The more granular you can evaluate your customers the better you know them. That is what we call a deep understanding of the customer.
Getting started with segments with our predefined customer segmentation of your data. We've defined Psychographic, Demographic and Behavioral segments you can get from order data
Customer snapshot & trends
Customer needs and habits change over time. You need to stay ahead of these changes. VIEWN builds segments on-demand and historically. Track segment trends will still meet your stores' growth targets.
Expandable for advanced segments
The power of data is being able to grow and enrich it. VIEWN's platform lets you build from 3rd party audience profiles and attitudinal surveys for more advanced customer segmentation.
Download this FREE Article on Six Valuable Customer Segments from Behaviorial data to learn more
Behavior data comes from the digital campaign interactions and order transactions. But you need to be able to remember the segments. See how we named them.
Identify real customer characteristics by looking at timing, location, seasonalities. Understand customers personally.
Learn how customers have engaged with you before. Leverage previous purchases, campaigns, and Ad channels engaged for valuable insights.
Custom Segments Lists
Build custom lists for remarketing on platforms like Facebook Audience, Google Ads, and LinkedIn Sales Navigator is key to efficient marketing.
Trends impacting segments
Expect your customer needs to change over time. This means your customer segmentation performance may shift as well. With VIEWN Segmentation Dashboard helps you understand sales trends, engagement characteristics,
With our software you'll be able to
Real-time unified data from transactions, campaigns and more.
Better targeting with customer segments for new and returning.
Insights to give you a customer-centric view of your brand.
See for yourself. Fill out the form to schedule a free demo customized for your specific business goals.