Customer Insights.
Audience Creation.
Gain insights from your segments and personas to personalize and optimize customer interactions across their multi-channel buyer journey embedded in our software.
The VIEWN Segmentation Engine lets you see your customers in a single view and deeper, the foundation for becoming a customer-centric business. Automated segmentation of new and existing customers.
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Give customer insights to the teams responsible for the customer experience across all channels and every stage of the buyer journey. Provide information to identify target audiences for programs that used to rely on technical resources.
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Orchestrate a positive customer experience that generates business results.
Predict and Personalize
Start with pre-defined segments, based on your current demographic, psychographic, behavioral and transaction data.
Grow and enrich your data with third-party audience profiles and attitudinal surveys for more advanced segmentation and predictive analytics.
Stay informed about changing customer preferences and habits, in real-time. Track if trends will meet your growth targets and adjust as needed.
Create target audience lists from segments and personas to design personalized customer journey across every channel and touch point.
