Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
Search
- Nov 8
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics Companies have long realized the value of...
- Nov 1
More Conversions Through Improved Customer Engagement
So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to...
- Oct 11
4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...
- Sep 20
What are Online Offline Experiences?
How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than...
- Sep 13
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Aug 23
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 2
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 26
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jul 19
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- Jul 5
How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...
- Jun 28
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
- Jun 14
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
- May 24
How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
- Mar 1
How to use customer segments in omnichannel campaigns
Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
- Jan 31
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
- Jan 25
What is a customer data platform for eCommerce
Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
- Jan 18
What is an eCommerce CDP, anyway?
A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
- Jan 11
What does a customer data platform do for eCommerce sales?
Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...