How to influence customer loyalty with your existing customer data
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
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For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Jan 10
When Customer Personas Meet Customer Data
How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...
- Jan 6
Six super useful segments from customer behavior data
You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...
- Nov 29, 2022
Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
- Nov 1, 2022
More Conversions Through Improved Customer Engagement
So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to...
- Sep 6, 2022
How to Improve Your Customer Retention Rate using CX Tech the Right Way
eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...
- Aug 30, 2022
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 23, 2022
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 16, 2022
CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions
How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with...
- Aug 2, 2022
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jun 21, 2022
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- Apr 19, 2022
How to Increase Conversions on Your eCommerce Site with Personalization
Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
- Apr 5, 2022
Customer Engagement: Using personalization to move the needle on growth
So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
- Mar 8, 2022
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
- Feb 15, 2022
Adding customer data platform to your marketing stack
Five key features you need to consider and a look at who uses it As a modern marketer, you understand the importance of leveraging data...
- Jan 29, 2022
Why marketers need CDPs for Customer Loyalty
The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
- Jan 25, 2022
What is a customer data platform for eCommerce
Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
- Jan 18, 2022
What is an eCommerce CDP, anyway?
A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
- Jan 11, 2022
What does a customer data platform do for eCommerce sales?
Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
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