Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...

So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....

Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...

Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...

The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...

Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...

A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...

eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...