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    How to Increase Conversions on Your eCommerce Site with Personalization
    • Apr 19

    How to Increase Conversions on Your eCommerce Site with Personalization

    Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
    Customer Engagement: Using personalization to move the needle on growth
    • Apr 5

    Customer Engagement: Using personalization to move the needle on growth

    So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
    Customer personas in the era of AI
    • Mar 8

    Customer personas in the era of AI

    Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
    Adding customer data platform to your marketing stack
    • Feb 15

    Adding customer data platform to your marketing stack

    Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    What is a customer data platform for eCommerce
    • Jan 25

    What is a customer data platform for eCommerce

    Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
    What is an eCommerce CDP, anyway?
    • Jan 18

    What is an eCommerce CDP, anyway?

    A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
    What does a customer data platform do for eCommerce sales?
    • Jan 11

    What does a customer data platform do for eCommerce sales?

    Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
    How to set cross-sell and up-sell strategies with a Customer Data Platform
    • Dec 8, 2021

    How to set cross-sell and up-sell strategies with a Customer Data Platform

    eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
    How to keep  fueling  eCommerce marketing growth with a customer data platform
    • Dec 1, 2021

    How to keep fueling eCommerce marketing growth with a customer data platform

    Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
    You have loyal customers; now what?
    • Nov 22, 2021

    You have loyal customers; now what?

    Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
    6 Tips to Personalization While Honouring Privacy
    • Oct 11, 2021

    6 Tips to Personalization While Honouring Privacy

    Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
    How customer experience defines today’s eCommerce
    • Oct 5, 2021

    How customer experience defines today’s eCommerce

    Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
    How personalization in CX improves your ROI
    • Aug 16, 2021

    How personalization in CX improves your ROI

    Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
    VIDEO ARTICLE: How AI has boosted eCommerce
    • Aug 12, 2021

    VIDEO ARTICLE: How AI has boosted eCommerce

    eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...
    How AI marketing technology has boosted eCommerce stores
    • Aug 9, 2021

    How AI marketing technology has boosted eCommerce stores

    Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
    4 Shopify Unite announcements that are worth celebrating
    • Jul 20, 2021

    4 Shopify Unite announcements that are worth celebrating

    Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 17, 2021

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    VIDEO: 15 Benefits of a Customer Data Platform That Marketers Can't Miss
    • Jun 14, 2021

    VIDEO: 15 Benefits of a Customer Data Platform That Marketers Can't Miss

    Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game
    • Jun 6, 2021

    Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

    What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...
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