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    Three Asian-American women engineers in American History
    • 1 day ago

    Three Asian-American women engineers in American History

    And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...
    Bias in Marketing AI, the why and how we start to fix it
    • 5 days ago

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    Improving lead scoring with better customer data
    • Mar 22

    Improving lead scoring with better customer data

    You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
    Customer personas in the era of AI
    • Mar 8

    Customer personas in the era of AI

    Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
    Best CDP for customer personas
    • Jan 31

    Best CDP for customer personas

    Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
    What is a customer data platform for eCommerce
    • Jan 25

    What is a customer data platform for eCommerce

    Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
    How AI-driven customer personas can transform marketing
    • Dec 28, 2021

    How AI-driven customer personas can transform marketing

    Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
    • Oct 19, 2021

    VIDEO ARTICLE 6 Tips to personalization while honouring privacy

    To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...
    HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
    • Oct 17, 2021

    HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

    Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
    6 Tips to Personalization While Honouring Privacy
    • Oct 11, 2021

    6 Tips to Personalization While Honouring Privacy

    Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
    How customer experience defines today’s eCommerce
    • Oct 5, 2021

    How customer experience defines today’s eCommerce

    Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
    How to change customer experiences from creepy to trusty
    • Aug 2, 2021

    How to change customer experiences from creepy to trusty

    Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...
    VIDEO: 15 Benefits of a Customer Data Platform That Marketers Can't Miss
    • Jun 14, 2021

    VIDEO: 15 Benefits of a Customer Data Platform That Marketers Can't Miss

    Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game
    • Jun 6, 2021

    Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

    What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...
    Privacy as an externality pressuring customer experience innovation
    • Apr 16, 2021

    Privacy as an externality pressuring customer experience innovation

    Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...

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