And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...

In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...

You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...

Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...

Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...

Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...

Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...

To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...

Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...

Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...