The role of the customer data platform in achieving marketing personalization
A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...
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- Feb 14
The Opportunity Cost of Marketing Personalization
Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs,...
- Jan 24
How to influence customer loyalty with your existing customer data
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Jul 19, 2022
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- May 20, 2022
Three Asian-American women in STEM that made American History
And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...
- May 17, 2022
Bias in Marketing AI, the why and how we start to fix it
In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
- Mar 22, 2022
Improving lead scoring with better customer data
You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
- Mar 8, 2022
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
- Jan 31, 2022
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
- Jan 25, 2022
What is a customer data platform for eCommerce
Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Oct 19, 2021
VIDEO ARTICLE 6 Tips to personalization while honouring privacy
To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...
- Oct 17, 2021
HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
- Oct 11, 2021
6 Tips to Personalization While Honouring Privacy
Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
- Oct 5, 2021
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
- Aug 2, 2021
How to change customer experiences from creepy to trusty
Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...
- Jun 6, 2021
Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game
What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...
- Apr 16, 2021
Privacy as an externality pressuring customer experience innovation
Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...
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