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    Bias in Marketing AI, the why and how we start to fix it
    • 5 days ago

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    How to Increase Conversions on Your eCommerce Site with Personalization
    • Apr 19

    How to Increase Conversions on Your eCommerce Site with Personalization

    Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
    Context is Key: How to Build Up Your First-Party Data for more effective advertising
    • Mar 29

    Context is Key: How to Build Up Your First-Party Data for more effective advertising

    We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
    Improving lead scoring with better customer data
    • Mar 22

    Improving lead scoring with better customer data

    You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
    How connecting customer data can help your eCommerce business
    • Mar 15

    How connecting customer data can help your eCommerce business

    Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most...
    How to use customer segments in omnichannel campaigns
    • Mar 1

    How to use customer segments in omnichannel campaigns

    Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
    VIEWN CDP launched in AppSumo Marketplace
    • Feb 24

    VIEWN CDP launched in AppSumo Marketplace

    VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...
    Five personalization strategies that lead to data-driven eCommerce customer experiences
    • Feb 22

    Five personalization strategies that lead to data-driven eCommerce customer experiences

    Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    What is a customer data platform for eCommerce
    • Jan 25

    What is a customer data platform for eCommerce

    Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
    What is an eCommerce CDP, anyway?
    • Jan 18

    What is an eCommerce CDP, anyway?

    A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
    What does a customer data platform do for eCommerce sales?
    • Jan 11

    What does a customer data platform do for eCommerce sales?

    Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
    How AI-driven customer personas can transform marketing
    • Dec 28, 2021

    How AI-driven customer personas can transform marketing

    Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
    What you need to know before buying a customer data platform
    • Dec 21, 2021

    What you need to know before buying a customer data platform

    Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
    How to keep  fueling  eCommerce marketing growth with a customer data platform
    • Dec 1, 2021

    How to keep fueling eCommerce marketing growth with a customer data platform

    Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
    How to get started with eCommerce Personalization
    • Nov 28, 2021

    How to get started with eCommerce Personalization

    Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...
    You have loyal customers; now what?
    • Nov 22, 2021

    You have loyal customers; now what?

    Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
    How to build a sustainable business with customer loyalty
    • Nov 18, 2021

    How to build a sustainable business with customer loyalty

    Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
    The what, how, and oh- yeah's of working with customer personas
    • Nov 2, 2021

    The what, how, and oh- yeah's of working with customer personas

    Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
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