The role of the customer data platform in achieving marketing personalization
A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...
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- Feb 14
The Opportunity Cost of Marketing Personalization
Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs,...
- Jan 24
How to influence customer loyalty with your existing customer data
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
- Jan 6
Six super useful segments from customer behavior data
You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...
- Nov 22, 2022
Who are you gonna call? Churn Busters!
How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your...
- Nov 8, 2022
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics Companies have long realized the value of...
- Oct 18, 2022
The future of work: marketers must learn to wield the data, connect the systems and personalize
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
- Oct 11, 2022
4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Sep 27, 2022
How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
- Aug 30, 2022
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 23, 2022
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 16, 2022
CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions
How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with...
- Aug 9, 2022
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Aug 2, 2022
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 19, 2022
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- Jul 5, 2022
How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...
- Jun 28, 2022
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
- Jun 21, 2022
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- Jun 14, 2022
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
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