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    The value of integrations to your CDP now and looking ahead
    • May 3

    The value of integrations to your CDP now and looking ahead

    Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
    Best CDP for customer personas
    • Jan 31

    Best CDP for customer personas

    Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
    How to keep  fueling  eCommerce marketing growth with a customer data platform
    • Dec 1, 2021

    How to keep fueling eCommerce marketing growth with a customer data platform

    Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
    You have loyal customers; now what?
    • Nov 22, 2021

    You have loyal customers; now what?

    Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
    The what, how, and oh- yeah's of working with customer personas
    • Nov 2, 2021

    The what, how, and oh- yeah's of working with customer personas

    Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
    HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
    • Oct 17, 2021

    HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

    Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
    Find strong growth targeting your most valuable customer segments
    • Mar 5, 2021

    Find strong growth targeting your most valuable customer segments

    Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...
    Segments walk and personas talk
    • Dec 30, 2020

    Segments walk and personas talk

    A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...
    Drive demand with segmentation for lookalikes
    • Dec 16, 2020

    Drive demand with segmentation for lookalikes

    Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...
    Segmentation to amplify content for your Shopify store
    • Oct 8, 2020

    Segmentation to amplify content for your Shopify store

    Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...

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