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Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.

It's here to download for free!

Best Practices in Implementing a Customer Data Platform for Retailers

Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...

How to update your personas and remove the bias that's hurting your business

Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...

The value of integrations to your CDP now and looking ahead

Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

Best CDP for customer personas

Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...

How to keep fueling eCommerce marketing growth with a customer data platform

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

You have loyal customers; now what?

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

The what, how, and oh- yeah's of working with customer personas

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Find strong growth targeting your most valuable customer segments

Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...

Segments walk and personas talk

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...

Drive demand with segmentation for lookalikes

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...

Segmentation to amplify content for your Shopify store

Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...