Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...

Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...