What is a customer data platform for eCommerce
Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
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For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Jan 18, 2022
What is an eCommerce CDP, anyway?
A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
- Jan 11, 2022
What does a customer data platform do for eCommerce sales?
Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Dec 21, 2021
What you need to know before buying a customer data platform
Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
- Dec 1, 2021
How to keep fueling eCommerce marketing growth with a customer data platform
Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
- Nov 27, 2021
How to get started with eCommerce Personalization
Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...
- Nov 17, 2021
How to build a sustainable business with customer loyalty
Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
- Oct 17, 2021
HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
- Oct 11, 2021
6 Tips to Personalization While Honouring Privacy
Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
- Oct 5, 2021
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
- Aug 12, 2021
VIDEO ARTICLE: How AI has boosted eCommerce
eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...
- Aug 9, 2021
How AI marketing technology has boosted eCommerce stores
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
- Jul 20, 2021
4 Shopify Unite announcements that are worth celebrating
Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
- Jun 17, 2021
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
- Jun 1, 2021
VIDEO: VIEWN Software and Solutions Overview
VIEWN still strives to make marketers more empathetic with better customer data views. Well, we've standardized our nurturing options for...
- May 12, 2021
Find strong growth targeting your most valuable customer segments
VIEWN expanded our content reach this month by creating a Medium publication. I found that it was difficult to track all the VIEWN...
- Apr 29, 2021
Growing eCommerce means boosting returns on your marketing investment
Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...
- Mar 26, 2021
Attitudinal segments round out customer personas
This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
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