When Customer Personas Meet Customer Data
How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...
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For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Jan 6
Six super useful segments from customer behavior data
You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...
- Dec 13, 2022
How to improve marketing efficiency and saless effectiveness with these three basic CDP use cases
As marketers, we are under increasing pressure to find ways to reach our customers more meaningfully and effectively. But how can we...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Aug 30, 2022
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Jun 21, 2022
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- Jun 14, 2022
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
- May 31, 2022
How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
- May 24, 2022
How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
- May 10, 2022
How to Select the Right CDP for Your Marketing Strategy
Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
- May 3, 2022
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
- Apr 26, 2022
Navigate Marketing Transformation with data, process, and a CDP
How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
- Apr 19, 2022
How to Increase Conversions on Your eCommerce Site with Personalization
Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
- Mar 29, 2022
E-Commerce Personalization: How to grow sales using customer data
This webinar is for any e-commerce business that is considering implementing a CDP to grow sales. The objective of this webinar is to...
- Mar 22, 2022
Improving lead scoring with better customer data
You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
- Mar 15, 2022
How connecting customer data can help your eCommerce business
Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most...
- Feb 24, 2022
VIEWN CDP launched in AppSumo Marketplace
VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...
- Feb 22, 2022
Five personalization strategies that lead to data-driven eCommerce customer experiences
Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...
- Feb 15, 2022
Adding customer data platform to your marketing stack
Five key features you need to consider and a look at who uses it As a modern marketer, you understand the importance of leveraging data...
- Jan 31, 2022
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
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