Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...

It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...

If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...

In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...

Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...

So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....

We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...