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    Search
    How to update your personas and remove the bias that's hurting your business
    • Jun 21

    How to update your personas and remove the bias that's hurting your business

    Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
    How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
    • May 31

    How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell

    It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
    How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
    • May 24

    How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More

    If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
    Bias in Marketing AI, the why and how we start to fix it
    • May 17

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    Customer Engagement: Using personalization to move the needle on growth
    • Apr 5

    Customer Engagement: Using personalization to move the needle on growth

    So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
    Context is Key: How to Build Up Your First-Party Data for more effective advertising
    • Mar 29

    Context is Key: How to Build Up Your First-Party Data for more effective advertising

    We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...

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