Acquire the right customers or suffer in customer retention
Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's...
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For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Nov 29, 2022
Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
- Nov 22, 2022
Who are you gonna call? Churn Busters!
How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Sep 27, 2022
How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
- Sep 20, 2022
What are Online Offline Experiences?
How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than...
- Sep 13, 2022
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Aug 9, 2022
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Jul 26, 2022
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jul 12, 2022
Challenges eCommerce marketers and retailers look to fix with a CDP
Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...
- Jun 21, 2022
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- May 31, 2022
How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
- May 24, 2022
How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
- May 17, 2022
Bias in Marketing AI, the why and how we start to fix it
In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
- May 10, 2022
How to Select the Right CDP for Your Marketing Strategy
Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
- Apr 5, 2022
Customer Engagement: Using personalization to move the needle on growth
So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
- Mar 29, 2022
Context is Key: How to Build Up Your First-Party Data for more effective advertising
We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
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