Customer Segments | VIEWN home 3/3

Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.

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How AI marketing technology has boosted eCommerce stores

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

VIDEO: 15 Benefits of a Customer Data Platform That Marketers Can't Miss

How to Identify the Factors that Influence Customer Purchase Decisions

With the market being saturated and businesses vying for the same customers you have, knowing the factors buyers’ take into consideration...

Find strong growth targeting your most valuable customer segments

VIEWN expanded our content reach this month by creating a Medium publication. I found that it was difficult to track all the VIEWN...

Growing eCommerce means boosting returns on your marketing investment

Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...

How to fight churn with data-driven customer segmentation

Tips to beat back churn and raise customer retention leveraging your order, customer, and campaign data In the news, you typically hear...

Find strong growth targeting your most valuable customer segments

Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...

4 types of customer segments defined from data

Customer segmentation from the order and campaign data to improve marketing personalization Successfully segmenting customers is much...

Build customer understanding from web analytics

How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...

Segments walk and personas talk

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...

Drive demand with segmentation for lookalikes

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...

Segmentation to amplify content for your Shopify store

Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...