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    Search
    How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
    • 8 hours ago

    How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales

    Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...
    How to build up customer repurchases and referrals with a CDP
    • Jun 28

    How to build up customer repurchases and referrals with a CDP

    Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
    How to update your personas and remove the bias that's hurting your business
    • Jun 21

    How to update your personas and remove the bias that's hurting your business

    Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
    How to Delight Your Customers and Grow Revenue
    • Jun 14

    How to Delight Your Customers and Grow Revenue

    Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
    How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
    • May 31

    How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell

    It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
    How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
    • May 24

    How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More

    If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
    Bias in Marketing AI, the why and how we start to fix it
    • May 17

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    Customer Engagement: Using personalization to move the needle on growth
    • Apr 5

    Customer Engagement: Using personalization to move the needle on growth

    So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
    How connecting customer data can help your eCommerce business
    • Mar 15

    How connecting customer data can help your eCommerce business

    Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most...
    Customer personas in the era of AI
    • Mar 8

    Customer personas in the era of AI

    Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
    How to use customer segments in omnichannel campaigns
    • Mar 1

    How to use customer segments in omnichannel campaigns

    Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
    VIEWN CDP launched in AppSumo Marketplace
    • Feb 24

    VIEWN CDP launched in AppSumo Marketplace

    VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...
    Five personalization strategies that lead to data-driven eCommerce customer experiences
    • Feb 22

    Five personalization strategies that lead to data-driven eCommerce customer experiences

    Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    What is a customer data platform for eCommerce
    • Jan 25

    What is a customer data platform for eCommerce

    Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
    What is an eCommerce CDP, anyway?
    • Jan 18

    What is an eCommerce CDP, anyway?

    A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
    What does a customer data platform do for eCommerce sales?
    • Jan 11

    What does a customer data platform do for eCommerce sales?

    Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
    How AI-driven customer personas can transform marketing
    • Dec 28, 2021

    How AI-driven customer personas can transform marketing

    Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
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