Improving lead scoring with better customer data
You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
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For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
It's here to download for free!
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- Mar 8, 2022
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
- Mar 1, 2022
How to use customer segments in omnichannel campaigns
Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
- Feb 15, 2022
Adding customer data platform to your marketing stack
Five key features you need to consider and a look at who uses it As a modern marketer, you understand the importance of leveraging data...
- Jan 31, 2022
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Dec 21, 2021
What you need to know before buying a customer data platform
Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
- Dec 1, 2021
How to keep fueling eCommerce marketing growth with a customer data platform
Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
- Nov 22, 2021
You have loyal customers; now what?
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
- Nov 2, 2021
The what, how, and oh- yeah's of working with customer personas
Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
- Oct 19, 2021
VIDEO ARTICLE 6 Tips to personalization while honouring privacy
To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...
- Oct 17, 2021
HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
- Oct 11, 2021
6 Tips to Personalization While Honouring Privacy
Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
- Oct 5, 2021
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
- Aug 16, 2021
How personalization in CX improves your ROI
Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
- Aug 9, 2021
How AI marketing technology has boosted eCommerce stores
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
- Jun 1, 2021
VIDEO: VIEWN Software and Solutions Overview
VIEWN still strives to make marketers more empathetic with better customer data views. Well, we've standardized our nurturing options for...
- May 28, 2021
VIDEO: How to Identify the Factors that Influence Customer Purchase Decisions
With the market being saturated and businesses vying for the same customers you have, knowing the factors buyers’ take into consideration...
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