In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...

Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...

In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....

So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....

You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...

Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...

Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...

Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...

Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...

Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...

Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...