How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
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- Jul 12
Challenges eCommerce marketers and retailers look to fix with a CDP
Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...
- Jun 28
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
- Jun 21
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- Jun 14
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
- May 17
Bias in Marketing AI, the why and how we start to fix it
In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
- Apr 19
How to Increase Conversions on Your eCommerce Site with Personalization
Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
- Apr 12
Data-driven customer personas - unlocking the love
In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
- Apr 5
Customer Engagement: Using personalization to move the needle on growth
So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
- Mar 22
Improving lead scoring with better customer data
You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
- Mar 8
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
- Mar 1
How to use customer segments in omnichannel campaigns
Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
- Feb 15
Adding customer data platform to your marketing stack
Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...
- Jan 31
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Dec 21, 2021
What you need to know before buying a customer data platform
Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
- Dec 1, 2021
How to keep fueling eCommerce marketing growth with a customer data platform
Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
- Nov 22, 2021
You have loyal customers; now what?
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
- Nov 2, 2021
The what, how, and oh- yeah's of working with customer personas
Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...