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    Bias in Marketing AI, the why and how we start to fix it
    • 5 days ago

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    How to Increase Conversions on Your eCommerce Site with Personalization
    • Apr 19

    How to Increase Conversions on Your eCommerce Site with Personalization

    Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
    Data-driven customer personas - unlocking the love
    • Apr 12

    Data-driven customer personas - unlocking the love

    In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
    Customer Engagement: Using personalization to move the needle on growth
    • Apr 5

    Customer Engagement: Using personalization to move the needle on growth

    So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
    Improving lead scoring with better customer data
    • Mar 22

    Improving lead scoring with better customer data

    You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
    Customer personas in the era of AI
    • Mar 8

    Customer personas in the era of AI

    Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
    How to use customer segments in omnichannel campaigns
    • Mar 1

    How to use customer segments in omnichannel campaigns

    Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
    Adding customer data platform to your marketing stack
    • Feb 15

    Adding customer data platform to your marketing stack

    Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...
    Best CDP for customer personas
    • Jan 31

    Best CDP for customer personas

    Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
    How AI-driven customer personas can transform marketing
    • Dec 28, 2021

    How AI-driven customer personas can transform marketing

    Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
    What you need to know before buying a customer data platform
    • Dec 21, 2021

    What you need to know before buying a customer data platform

    Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
    How to set cross-sell and up-sell strategies with a Customer Data Platform
    • Dec 8, 2021

    How to set cross-sell and up-sell strategies with a Customer Data Platform

    eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
    How to keep  fueling  eCommerce marketing growth with a customer data platform
    • Dec 1, 2021

    How to keep fueling eCommerce marketing growth with a customer data platform

    Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
    You have loyal customers; now what?
    • Nov 22, 2021

    You have loyal customers; now what?

    Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
    The what, how, and oh- yeah's of working with customer personas
    • Nov 2, 2021

    The what, how, and oh- yeah's of working with customer personas

    Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
    • Oct 19, 2021

    VIDEO ARTICLE 6 Tips to personalization while honouring privacy

    To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...
    HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
    • Oct 17, 2021

    HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

    Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
    6 Tips to Personalization While Honouring Privacy
    • Oct 11, 2021

    6 Tips to Personalization While Honouring Privacy

    Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
    How customer experience defines today’s eCommerce
    • Oct 5, 2021

    How customer experience defines today’s eCommerce

    Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
    How personalization in CX improves your ROI
    • Aug 16, 2021

    How personalization in CX improves your ROI

    Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
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