Apr 16, 2021Privacy as an externality pressuring customer experience innovationY combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...
Mar 26, 2021Attitudinal segments round out customer personasThis week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
Mar 5, 2021Find strong growth targeting your most valuable customer segmentsCustomer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...
Feb 22, 20214 types of customer segments defined from dataCustomer segmentation from the order and campaign data to improve marketing personalization Successfully segmenting customers is much...
Jan 29, 2021Three customer experience best practicesThe best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
Apr 22, 2020CDPs help marketers to boost the bottom line3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...