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    Search
    Privacy as an externality pressuring customer experience innovation
    • Apr 16, 2021

    Privacy as an externality pressuring customer experience innovation

    Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...
    Attitudinal segments round out customer personas
    • Mar 26, 2021

    Attitudinal segments round out customer personas

    This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
    Find strong growth targeting your most valuable customer segments
    • Mar 5, 2021

    Find strong growth targeting your most valuable customer segments

    Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...
    4 types of customer segments defined from data
    • Feb 22, 2021

    4 types of customer segments defined from data

    Customer segmentation from the order and campaign data to improve marketing personalization Successfully segmenting customers is much...
    Three customer experience best practices
    • Jan 29, 2021

    Three customer experience best practices

    The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
    CDPs help marketers to boost the bottom line
    • Apr 22, 2020

    CDPs help marketers to boost the bottom line

    3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
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