Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...

Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...

Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...

Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...

If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...

Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....

This webinar is for any e-commerce business that is considering implementing a CDP to grow sales. The objective of this webinar is to...