Mar 21Four ways that a customer data platform improves CX As a marketer in the digital age, having an effective customer experience (CX) strategy is essential for staying competitive. While...
Jan 24How to influence customer loyalty with your existing customer dataThe most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
Nov 29, 2022Retail in a Digital Age: The Challenges and OpportunitiesIt's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
Nov 22, 2022Who are you gonna call? Churn Busters!How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your...
Oct 18, 2022The future of work: marketers must learn to wield the data, connect the systems and personalizeAs we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
Sep 6, 2022How to Improve Your Customer Retention Rate using CX Tech the Right WayeCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...
Aug 30, 2022Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDPAs a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
Jul 5, 2022How adding a customer data platform to your marketing stack will unlock cross-sales and up-salesUsing different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...