6 Tips to Personalization While Honouring Privacy
Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
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Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Oct 5, 2021
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
- Aug 16, 2021
How personalization in CX improves your ROI
Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
- Aug 12, 2021
VIDEO ARTICLE: How AI has boosted eCommerce
eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...
- Aug 9, 2021
How AI marketing technology has boosted eCommerce stores
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
- Aug 2, 2021
How to change customer experiences from creepy to trusty
Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...
- Jul 20, 2021
4 Shopify Unite announcements that are worth celebrating
Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
- Jun 18, 2021
- Jun 17, 2021
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
- Jun 6, 2021
Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game
What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...
- Apr 16, 2021
Privacy as an externality pressuring customer experience innovation
Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...
- Mar 8, 2021
The better, faster, cheaper argument for CDPs
Brands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...
- Feb 8, 2021
Save cash from on-line advertising by tracking the right metrics
How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...
- Jan 29, 2021
Three customer experience best practices
The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
- Jan 6, 2021
Build customer understanding from web analytics
How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
- Dec 16, 2020
Drive demand with segmentation for lookalikes
Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...
- Apr 22, 2020
CDPs help marketers to boost the bottom line
3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
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