Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...

eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...

Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now...

Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...

Brands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...

How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...

The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...

Customer behavior in marketing and common types of customer segments you get from data. However easy it seems to do, the reality that...

How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...

3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...