Jun 17, 2021How to Make That Marketing Performance Dashboard Oriented for Customer-Centric GrowthHow to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
Mar 8, 2021The better, faster, cheaper argument for CDPsBrands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...
Feb 28, 2021Published article on LinkedIn: The up and down of marketing from customer dataWe are actively applying the advice I get from my esteemed marketing experts. Our latest efforts are SEO and getting found in multiple...
Jan 29, 2021Three customer experience best practicesThe best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
Apr 22, 2020CDPs help marketers to boost the bottom line3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...