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    Search
    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    The value of integrations to your CDP now and looking ahead
    • May 3

    The value of integrations to your CDP now and looking ahead

    Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    What is an eCommerce CDP, anyway?
    • Jan 18

    What is an eCommerce CDP, anyway?

    A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
    How AI-driven customer personas can transform marketing
    • Dec 28, 2021

    How AI-driven customer personas can transform marketing

    Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
    How to set cross-sell and up-sell strategies with a Customer Data Platform
    • Dec 8, 2021

    How to set cross-sell and up-sell strategies with a Customer Data Platform

    eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
    How to build a sustainable business with customer loyalty
    • Nov 18, 2021

    How to build a sustainable business with customer loyalty

    Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
    The what, how, and oh- yeah's of working with customer personas
    • Nov 2, 2021

    The what, how, and oh- yeah's of working with customer personas

    Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
    6 Tips to Personalization While Honouring Privacy
    • Oct 11, 2021

    6 Tips to Personalization While Honouring Privacy

    Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
    How personalization in CX improves your ROI
    • Aug 16, 2021

    How personalization in CX improves your ROI

    Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
    4 Shopify Unite announcements that are worth celebrating
    • Jul 20, 2021

    4 Shopify Unite announcements that are worth celebrating

    Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
    VIDEO: 4 Reasons for a cloud-based CDP
    • Jun 19, 2021

    VIDEO: 4 Reasons for a cloud-based CDP

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 17, 2021

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    The better, faster, cheaper argument for CDPs
    • Mar 8, 2021

    The better, faster, cheaper argument for CDPs

    Brands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...
    Published article on LinkedIn: The up and down of marketing from customer data
    • Feb 28, 2021

    Published article on LinkedIn: The up and down of marketing from customer data

    We are actively applying the advice I get from my esteemed marketing experts. Our latest efforts are SEO and getting found in multiple...
    Three customer experience best practices
    • Jan 29, 2021

    Three customer experience best practices

    The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
    CDPs help marketers to boost the bottom line
    • Apr 22, 2020

    CDPs help marketers to boost the bottom line

    3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...

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