The future of work: marketers must learn to wield the data, connect the systems and personalize
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
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- Aug 23
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 9
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Aug 2
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 12
Challenges eCommerce marketers and retailers look to fix with a CDP
Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...
- May 10
How to Select the Right CDP for Your Marketing Strategy
Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
- May 3
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
- Jan 29
Why marketers need CDPs for Customer Loyalty
The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
- Jan 18
What is an eCommerce CDP, anyway?
A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
- Nov 17, 2021
How to build a sustainable business with customer loyalty
Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
- Nov 2, 2021
The what, how, and oh- yeah's of working with customer personas
Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
- Oct 11, 2021
6 Tips to Personalization While Honouring Privacy
Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
- Aug 16, 2021
How personalization in CX improves your ROI
Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
- Jul 20, 2021
4 Shopify Unite announcements that are worth celebrating
Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
- Jun 18, 2021
- Jun 17, 2021
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
- Mar 8, 2021
The better, faster, cheaper argument for CDPs
Brands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...
- Feb 28, 2021
Published article on LinkedIn: The up and down of marketing from customer data
We are actively applying the advice I get from my esteemed marketing experts. Our latest efforts are SEO and getting found in multiple...