Four ways that a customer data platform improves CX
As a marketer in the digital age, having an effective customer experience (CX) strategy is essential for staying competitive. While...
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- Mar 7
The role of the customer data platform in achieving marketing personalization
A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...
- Jan 24
How to influence customer loyalty with your existing customer data
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
- Jan 10
When Customer Personas Meet Customer Data
How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...
- Jan 6
Six super useful segments from customer behavior data
You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...
- Dec 13, 2022
How to improve marketing efficiency and saless effectiveness with these three basic CDP use cases
As marketers, we are under increasing pressure to find ways to reach our customers more meaningfully and effectively. But how can we...
- Dec 11, 2022
Acquire the right customers or suffer in customer retention
Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's...
- Nov 29, 2022
Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
- Nov 1, 2022
More Conversions Through Improved Customer Engagement
So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to...
- Oct 18, 2022
The future of work: marketers must learn to wield the data, connect the systems and personalize
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
- Oct 11, 2022
4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Sep 27, 2022
How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
- Sep 20, 2022
What are Online Offline Experiences?
How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than...
- Sep 13, 2022
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Sep 6, 2022
How to Improve Your Customer Retention Rate using CX Tech the Right Way
eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...
- Aug 30, 2022
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 23, 2022
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 9, 2022
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Aug 2, 2022
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
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