Attitudinal Segments | VIEWN home 2/2

Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.

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Why marketers need CDPs for Customer Loyalty

The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...

How to set cross-sell and up-sell strategies with a Customer Data Platform

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

How to get started with eCommerce Personalization

Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...

You have loyal customers; now what?

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

The what, how, and oh- yeah's of working with customer personas

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

VIDEO ARTICLE: How AI has boosted eCommerce

eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...

How AI marketing technology has boosted eCommerce stores

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

How to change customer experiences from creepy to trusty

Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...

Attitudinal segments round out customer personas

This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...

Segments walk and personas talk

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...

Drive demand with segmentation for lookalikes

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...

Segmentation to amplify content for your Shopify store

Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...