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    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    The value of integrations to your CDP now and looking ahead
    • May 3

    The value of integrations to your CDP now and looking ahead

    Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    Context is Key: How to Build Up Your First-Party Data for more effective advertising
    • Mar 29

    Context is Key: How to Build Up Your First-Party Data for more effective advertising

    We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
    Best CDP for customer personas
    • Jan 31

    Best CDP for customer personas

    Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    How to set cross-sell and up-sell strategies with a Customer Data Platform
    • Dec 8, 2021

    How to set cross-sell and up-sell strategies with a Customer Data Platform

    eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
    How to get started with eCommerce Personalization
    • Nov 28, 2021

    How to get started with eCommerce Personalization

    Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...
    You have loyal customers; now what?
    • Nov 22, 2021

    You have loyal customers; now what?

    Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
    The what, how, and oh- yeah's of working with customer personas
    • Nov 2, 2021

    The what, how, and oh- yeah's of working with customer personas

    Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
    VIDEO ARTICLE: How AI has boosted eCommerce
    • Aug 12, 2021

    VIDEO ARTICLE: How AI has boosted eCommerce

    eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...
    How AI marketing technology has boosted eCommerce stores
    • Aug 9, 2021

    How AI marketing technology has boosted eCommerce stores

    Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
    How to change customer experiences from creepy to trusty
    • Aug 2, 2021

    How to change customer experiences from creepy to trusty

    Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...
    Attitudinal segments round out customer personas
    • Mar 26, 2021

    Attitudinal segments round out customer personas

    This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
    Segments walk and personas talk
    • Dec 30, 2020

    Segments walk and personas talk

    A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...
    Drive demand with segmentation for lookalikes
    • Dec 16, 2020

    Drive demand with segmentation for lookalikes

    Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...
    Segmentation to amplify content for your Shopify store
    • Oct 8, 2020

    Segmentation to amplify content for your Shopify store

    Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...

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