How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
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- Aug 30
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 23
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 9
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Aug 2
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 26
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jul 19
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- Jul 12
Challenges eCommerce marketers and retailers look to fix with a CDP
Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...
- Jun 21
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- Jun 14
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
- May 10
How to Select the Right CDP for Your Marketing Strategy
Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
- May 3
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
- Apr 26
Navigate Marketing Transformation with data, process, and a CDP
How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
- Mar 29
Context is Key: How to Build Up Your First-Party Data for more effective advertising
We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
- Jan 31
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
- Jan 29
Why marketers need CDPs for Customer Loyalty
The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
- Nov 27, 2021
How to get started with eCommerce Personalization
Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...
- Nov 22, 2021
You have loyal customers; now what?
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
- Nov 2, 2021
The what, how, and oh- yeah's of working with customer personas
Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...