Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...

Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...

We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...

Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...

The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...

This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...

Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...