4 ways CDPs amplify your strategies for Shopify
So many demand gen tools. Of course, a CDP's there. I've been working on a post related to e-commerce and, in particular, Shopify stores...
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- Jul 28, 2020
Fuel your demand generation with segmented customer data
Customer data platforms and how they work to fuel demand generation Demand generation may be the most crucial piece of eCommerce success,...
- Jul 1, 2020
CDP delivered personalized marketing solutions
The consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...
- Jun 28, 2020
Finding ROI from CDPs
Takeaways from the series on personalized marketing solutions that CDPs deliver Look, if it doesn’t make you more money or if it doesn’t...
- Jun 24, 2020
CDPs gives visibility into your customer journey
Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...
- Jun 22, 2020
Engagement scores to predict customer retention
Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...
- Jun 18, 2020
Data-driven customer segmentation
Personalized marketing solutions that CDPs deliver Industry analysts state that marketers purchase Customer Data Platforms (CDPs) for two...
- Jun 14, 2020
CDP unlocks real personalization
A 5 part series on personalized marketing solutions that CDPs deliver Customer data platforms (CDPs) are working to make personalization...
- May 21, 2020
Oh, the places you’ll go! Top tips to design personalized customer journeys
10 ways your data can personalize your customer’s journey Yes, the personalization of customer journeys is possible for your business!...
- May 12, 2020
NO CODE connectors @VIEWN
We're excited to share the release of our NO CODE connectors to integrate ALL your data Our engineering team this year has been working...
- May 11, 2020
5 reasons why it is not CRM vs CDP but rather CRM + CDP
The conversation about customer data platforms has been wrong for long enough. In the past, we, at VIEWN, used to look at Customer Data...
- May 1, 2020
Make your customer journey contactless and still delightful
Tips to evolving how we provide services in a post-COVID 19 world. As the owner of a small business myself, the last few weeks have been...
- Apr 22, 2020
CDPs help marketers to boost the bottom line
3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
- Apr 15, 2020
Messy marketing funnel?
Evolving customer journey analytics passed the web of workflows. In my previous roles in product management, building mobile purchasing...
- Apr 11, 2020
4 good reasons for a cloud-based CDP
Building your customer 360-degree customer view in the cloud has undeniable benefits. With billions of users now working on different...
- Jan 21, 2020
Press Release
The strategic acquisition of Bimotics, a provider of big data tools on the Google Cloud Platform, and its intellectual property gives ViewN.
- Nov 3, 2018
Small business buying behavior: Evaluating the total cost of ownership vs ROI
Expanding on the insights garnered from our target customers at the expos earlier this month, I learned that total cost of ownership...
- Nov 3, 2018
3 reasons to run your CDP in the cloud
With billions of users now working on different cloud applications like Google Analytics, orSalesforce’s CRM, it is clear that the cloud...
- Nov 3, 2018
Growth hacking lessons learned
The VIEWN team spent early July learning about Growth Hacking from Aaron Ginn at Stumble Upon hosted by Refresh Miami. I honestly had to...
- Nov 3, 2018
Our marketing campaign: Essential Analytics
Recently, I just finished updating our first white paper for VIEWN' Essential Analytics campaign. From concept to fruition, this...
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