Humans are still and will be in control of AI
There is a legitimate concern that technology will take many jobs even in the once resilient service sector, even though the human...
top of page
For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
It's here to download for free!
Blog
Search
- Mar 26, 2021
Attitudinal segments round out customer personas
This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
- Mar 17, 2021
Marketing metrics for your #CMO dashboards
Working with eCommerce owners, we've discovered that they need a CDP to build the marketing metrics. We are definitely bullish on demand...
- Mar 15, 2021
Staying connected to Miami' startup community with 19for51
VIEWN is participating 19for51 grant program from MiamiTech's very own CIC Miami and General Assembly. With a focus on digital marketing...
- Mar 8, 2021
The better, faster, cheaper argument for CDPs
Brands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...
- Mar 5, 2021
Find strong growth targeting your most valuable customer segments
Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...
- Mar 4, 2021
An honor in judging #Code/Art for a 2nd year
Through the WINLab accelerator network, I came to learn about a local non-profit called Code/Art. Their mission is to influence young...
- Feb 28, 2021
Published article on LinkedIn: The up and down of marketing from customer data
We are actively applying the advice I get from my esteemed marketing experts. Our latest efforts are SEO and getting found in multiple...
- Feb 23, 2021
#MiamiGirl
Overdue article to our founder, Areeya Lila. Last year, she was chosen to be profiled as part of the Miami Girl program. For a few...
- Feb 23, 2021
Founder University and #MiamiTech
VIEWN spending this week at Founders University. I learned about this program from the other respected entrepreneurs in #MiamiTech. Lucky...
- Feb 22, 2021
4 types of customer segments defined from data
Customer segmentation from the order and campaign data to improve marketing personalization Successfully segmenting customers is much...
- Feb 8, 2021
Save cash from on-line advertising by tracking the right metrics
How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...
- Jan 29, 2021
Three customer experience best practices
The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
- Jan 6, 2021
Build customer understanding from web analytics
How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
- Dec 30, 2020
Segments walk and personas talk
A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...
- Dec 16, 2020
Drive demand with segmentation for lookalikes
Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...
- Dec 8, 2020
Boost marketing performance with data-driven customer segmentation
Segments you can drive from eCommerce data - not just out-of-the-box rule-based ones. Customers play a crucial role in the success of a...
- Oct 8, 2020
Segmentation to amplify content for your Shopify store
Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...
- Sep 21, 2020
Get through the pandemic with customer retention
Why it's all about knowing the customers you've got As the COVID-19 pandemic continues to cause economic uncertainty, many small...
- Aug 24, 2020
Keep your remote marketing team performing in these uncertain times
How customer data stays secure yet available for collaboration The Coronavirus has touched all aspects of life, including how and where...
bottom of page