Four ways that a customer data platform improves CX
As a marketer in the digital age, having an effective customer experience (CX) strategy is essential for staying competitive. While...
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- Mar 7
The role of the customer data platform in achieving marketing personalization
A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...
- Feb 14
The Opportunity Cost of Marketing Personalization
Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs,...
- Jan 24
How to influence customer loyalty with your existing customer data
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
- Jan 10
When Customer Personas Meet Customer Data
How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...
- Jan 6
Six super useful segments from customer behavior data
You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...
- Dec 11, 2022
Acquire the right customers or suffer in customer retention
Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's...
- Nov 29, 2022
Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
- Oct 18, 2022
The future of work: marketers must learn to wield the data, connect the systems and personalize
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
- Oct 11, 2022
4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Sep 27, 2022
How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
- Sep 13, 2022
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Aug 30, 2022
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 23, 2022
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 16, 2022
CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions
How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with...
- Aug 2, 2022
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 26, 2022
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jul 19, 2022
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- Jul 12, 2022
Challenges eCommerce marketers and retailers look to fix with a CDP
Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...
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