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    Three Asian-American women engineers in American History
    • 1 day ago

    Three Asian-American women engineers in American History

    And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...
    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    The value of integrations to your CDP now and looking ahead
    • May 3

    The value of integrations to your CDP now and looking ahead

    Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    How to Increase Conversions on Your eCommerce Site with Personalization
    • Apr 19

    How to Increase Conversions on Your eCommerce Site with Personalization

    Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
    Data-driven customer personas - unlocking the love
    • Apr 12

    Data-driven customer personas - unlocking the love

    In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
    Customer Engagement: Using personalization to move the needle on growth
    • Apr 5

    Customer Engagement: Using personalization to move the needle on growth

    So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
    Context is Key: How to Build Up Your First-Party Data for more effective advertising
    • Mar 29

    Context is Key: How to Build Up Your First-Party Data for more effective advertising

    We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
    Improving lead scoring with better customer data
    • Mar 22

    Improving lead scoring with better customer data

    You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
    How connecting customer data can help your eCommerce business
    • Mar 15

    How connecting customer data can help your eCommerce business

    Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most...
    Customer personas in the era of AI
    • Mar 8

    Customer personas in the era of AI

    Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
    How to use customer segments in omnichannel campaigns
    • Mar 1

    How to use customer segments in omnichannel campaigns

    Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
    VIEWN CDP launched in AppSumo Marketplace
    • Feb 24

    VIEWN CDP launched in AppSumo Marketplace

    VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...
    Five personalization strategies that lead to data-driven eCommerce customer experiences
    • Feb 22

    Five personalization strategies that lead to data-driven eCommerce customer experiences

    Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...
    Adding customer data platform to your marketing stack
    • Feb 15

    Adding customer data platform to your marketing stack

    Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...
    Fuel customer experience with these three enterprise tips [video]
    • Feb 8

    Fuel customer experience with these three enterprise tips [video]

    Best CDP for customer personas
    • Jan 31

    Best CDP for customer personas

    Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
    What is a customer data platform for eCommerce
    • Jan 25

    What is a customer data platform for eCommerce

    Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
    What is an eCommerce CDP, anyway?
    • Jan 18

    What is an eCommerce CDP, anyway?

    A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
    What does a customer data platform do for eCommerce sales?
    • Jan 11

    What does a customer data platform do for eCommerce sales?

    Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
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