Mar 7The role of the customer data platform in achieving marketing personalizationA customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...
Jan 10When Customer Personas Meet Customer DataHow to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...
Dec 13, 2022How to improve marketing efficiency and saless effectiveness with these three basic CDP use casesAs marketers, we are under increasing pressure to find ways to reach our customers more meaningfully and effectively. But how can we...