Use Cases

Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.

It's here to download for free!

The role of the customer data platform in achieving marketing personalization

A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...

When Customer Personas Meet Customer Data

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...

How to improve marketing efficiency and saless effectiveness with these three basic CDP use cases

As marketers, we are under increasing pressure to find ways to reach our customers more meaningfully and effectively. But how can we...