Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...

Tips to beat back churn and raise customer retention leveraging your order, customer, and campaign data In the news, you typically hear...

Customer behavior in marketing and common types of customer segments you get from data. However easy it seems to do, the reality that...

Why it's all about knowing the customers you've got As the COVID-19 pandemic continues to cause economic uncertainty, many small...