How AI marketing technology has boosted eCommerce stores
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
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Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Jul 20, 2021
4 Shopify Unite announcements that are worth celebrating
Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
- Jun 18, 2021
- Jun 17, 2021
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
- Feb 8, 2021
Save cash from on-line advertising by tracking the right metrics
How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...
- Jan 29, 2021
Three customer experience best practices
The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
- Dec 30, 2020
Segments walk and personas talk
A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...
- Dec 16, 2020
Drive demand with segmentation for lookalikes
Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...
- Jul 28, 2020
Fuel your demand generation with segmented customer data
Customer data platforms and how they work to fuel demand generation Demand generation may be the most crucial piece of eCommerce success,...
- Jul 1, 2020
CDP delivered personalized marketing solutions
The consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...
- Jun 28, 2020
Finding ROI from CDPs
Takeaways from the series on personalized marketing solutions that CDPs deliver Look, if it doesn’t make you more money or if it doesn’t...
- Jun 22, 2020
Engagement scores to predict customer retention
Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...
- Jun 18, 2020
Data-driven customer segmentation
Personalized marketing solutions that CDPs deliver Industry analysts state that marketers purchase Customer Data Platforms (CDPs) for two...
- Jun 14, 2020
CDP unlocks real personalization
A 5 part series on personalized marketing solutions that CDPs deliver Customer data platforms (CDPs) are working to make personalization...
- Apr 22, 2020
CDPs help marketers to boost the bottom line
3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
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