Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...

Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...