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    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    How to set cross-sell and up-sell strategies with a Customer Data Platform
    • Dec 8, 2021

    How to set cross-sell and up-sell strategies with a Customer Data Platform

    eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
    How to keep  fueling  eCommerce marketing growth with a customer data platform
    • Dec 1, 2021

    How to keep fueling eCommerce marketing growth with a customer data platform

    Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...
    VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 27, 2021

    VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

    Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...
    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 17, 2021

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 6, 2021

    VIDEO: Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

    Six super useful segments from customer behavior data
    • Jan 19, 2021

    Six super useful segments from customer behavior data

    Customer behavior in marketing and common types of customer segments you get from data. However easy it seems to do, the reality that...
    Engagement scores to predict customer retention
    • Jun 22, 2020

    Engagement scores to predict customer retention

    Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...
    Oh, the places you’ll go! Top tips to design personalized customer journeys
    • May 21, 2020

    Oh, the places you’ll go! Top tips to design personalized customer journeys

    10 ways your data can personalize your customer’s journey Yes, the personalization of customer journeys is possible for your business!...

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