Engagement scores measure the health of the prospect of customers as they interact with you. Engagement is a predictor of future customer activation.

Navigate Marketing Transformation with data, process, and a CDP

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...

Customer behavior in marketing and common types of customer segments you get from data. However easy it seems to do, the reality that...

Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...

10 ways your data can personalize your customer’s journey Yes, the personalization of customer journeys is possible for your business!...