Engagement scores measure the health of the prospect of customers as they interact with you. Engagement is a predictor of future customer activation.

Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance

If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...

How to Improve Your Customer Retention Rate using CX Tech the Right Way

eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...

Best Practices in Implementing a Customer Data Platform for Retailers

Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...

Making those marketing dollars go further with customer experience

How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...

How to Create Customer Personas and why working from data grows your business

Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...

How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More

If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...

Navigate Marketing Transformation with data, process, and a CDP

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...

How to set cross-sell and up-sell strategies with a Customer Data Platform

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

How to keep fueling eCommerce marketing growth with a customer data platform

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

VIDEO: Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

Six super useful segments from customer behavior data

Customer behavior in marketing and common types of customer segments you get from data. However easy it seems to do, the reality that...

Engagement scores to predict customer retention

Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...

Oh, the places you’ll go! Top tips to design personalized customer journeys

10 ways your data can personalize your customer’s journey Yes, the personalization of customer journeys is possible for your business!...