What does a customer data platform do for eCommerce sales?
Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
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For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Jan 4, 2022
Best CDP use cases for eCommerce Loyalty
Learn how to leverage customer data platforms to identify loyal customers, understand their shopping behavior & optimize your marketing...
- Dec 21, 2021
What you need to know before buying a customer data platform
Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
- Nov 27, 2021
How to get started with eCommerce Personalization
Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...
- Nov 2, 2021
The what, how, and oh- yeah's of working with customer personas
Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
- Oct 19, 2021
VIDEO ARTICLE 6 Tips to personalization while honouring privacy
To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...
- Oct 17, 2021
HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
- Oct 11, 2021
6 Tips to Personalization While Honouring Privacy
Maintaining Your Consumer Data Privacy Amidst the Challenges of Modern Marketing Understanding your customers is crucial in every...
- Oct 5, 2021
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...
- Aug 16, 2021
How personalization in CX improves your ROI
Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...
- Aug 12, 2021
VIDEO ARTICLE: How AI has boosted eCommerce
eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...
- Aug 9, 2021
How AI marketing technology has boosted eCommerce stores
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...
- Jul 20, 2021
4 Shopify Unite announcements that are worth celebrating
Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...
- Jun 27, 2021
VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...
- Jun 17, 2021
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
- Apr 29, 2021
Growing eCommerce means boosting returns on your marketing investment
Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...
- Mar 26, 2021
Attitudinal segments round out customer personas
This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
- Mar 5, 2021
Find strong growth targeting your most valuable customer segments
Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...
- Feb 22, 2021
4 types of customer segments defined from data
Customer segmentation from the order and campaign data to improve marketing personalization Successfully segmenting customers is much...
- Jan 6, 2021
Build customer understanding from web analytics
How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
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