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    Search
    Bias in Marketing AI, the why and how we start to fix it
    • 5 days ago

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    The value of integrations to your CDP now and looking ahead
    • May 3

    The value of integrations to your CDP now and looking ahead

    Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    How to Increase Conversions on Your eCommerce Site with Personalization
    • Apr 19

    How to Increase Conversions on Your eCommerce Site with Personalization

    Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
    E-Commerce Personalization: How to grow sales using customer data
    • Mar 29

    E-Commerce Personalization: How to grow sales using customer data

    This webinar is for any e-commerce business that is considering implementing a CDP to grow sales. The objective of this webinar is to...
    Context is Key: How to Build Up Your First-Party Data for more effective advertising
    • Mar 29

    Context is Key: How to Build Up Your First-Party Data for more effective advertising

    We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
    Improving lead scoring with better customer data
    • Mar 22

    Improving lead scoring with better customer data

    You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
    How connecting customer data can help your eCommerce business
    • Mar 15

    How connecting customer data can help your eCommerce business

    Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most...
    How to use customer segments in omnichannel campaigns
    • Mar 1

    How to use customer segments in omnichannel campaigns

    Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign?...
    VIEWN CDP launched in AppSumo Marketplace
    • Feb 24

    VIEWN CDP launched in AppSumo Marketplace

    VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...
    Five personalization strategies that lead to data-driven eCommerce customer experiences
    • Feb 22

    Five personalization strategies that lead to data-driven eCommerce customer experiences

    Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...
    Adding customer data platform to your marketing stack
    • Feb 15

    Adding customer data platform to your marketing stack

    Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...
    Best CDP for customer personas
    • Jan 31

    Best CDP for customer personas

    Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating...
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    What is a customer data platform for eCommerce
    • Jan 25

    What is a customer data platform for eCommerce

    Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data...
    What is an eCommerce CDP, anyway?
    • Jan 18

    What is an eCommerce CDP, anyway?

    A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry;...
    What does a customer data platform do for eCommerce sales?
    • Jan 11

    What does a customer data platform do for eCommerce sales?

    Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
    Best CDP use cases for eCommerce Loyalty
    • Jan 4

    Best CDP use cases for eCommerce Loyalty

    Learn how to leverage customer data platforms to identify loyal customers, understand their shopping behavior & optimize your marketing...
    What you need to know before buying a customer data platform
    • Dec 21, 2021

    What you need to know before buying a customer data platform

    Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
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