Customer Segmentation

For your customer experience projects

Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.

It's here to download for free!

Blog

Mar 21

Four ways that a customer data platform improves CX

As a marketer in the digital age, having an effective customer experience (CX) strategy is essential for staying competitive. While...

Feb 14

The Opportunity Cost of Marketing Personalization

Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs,...

Jan 24

How to influence customer loyalty with your existing customer data

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...

Jan 10

When Customer Personas Meet Customer Data

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...

Jan 6

Six super useful segments from customer behavior data

You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...

Dec 11, 2022

Acquire the right customers or suffer in customer retention

Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's...

Nov 29, 2022

Retail in a Digital Age: The Challenges and Opportunities

It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...

Oct 18, 2022

The future of work: marketers must learn to wield the data, connect the systems and personalize

As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...

Oct 11, 2022

4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales

Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...

Oct 4, 2022

AI-Driven Customer Marketing: How It Works and Why You Need It

To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...

Sep 27, 2022

How Unified Customer Data Benefits More Than Just Marketing:

Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...

Sep 13, 2022

Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance

If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...

Sep 6, 2022

How to Improve Your Customer Retention Rate using CX Tech the Right Way

eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...

Aug 30, 2022

Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP

As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...

Aug 23, 2022

Preparing your customer experience for the retail high season

Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...

Aug 9, 2022

Best Practices in Implementing a Customer Data Platform for Retailers

Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...

Aug 2, 2022

Making those marketing dollars go further with customer experience

How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...

Jul 26, 2022

How to Create Customer Personas and why working from data grows your business

Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...

Jul 19, 2022

What is mobile retailing, and how shopping from your smartphone will continue to grow

Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...

Jul 12, 2022

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...