Jan 6, 2021Build customer understanding from web analyticsHow marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
Jul 1, 2020CDP delivered personalized marketing solutionsThe consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...
Jun 24, 2020CDPs gives visibility into your customer journey Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...
Jun 22, 2020Engagement scores to predict customer retentionPart 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...
May 1, 2020Make your customer journey contactless and still delightfulTips to evolving how we provide services in a post-COVID 19 world. As the owner of a small business myself, the last few weeks have been...
Apr 22, 2020CDPs help marketers to boost the bottom line3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
Apr 15, 2020Messy marketing funnel?Evolving customer journey analytics passed the web of workflows. In my previous roles in product management, building mobile purchasing...