The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...

Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...

Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...

How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...

The consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...

Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...

Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...

Tips to evolving how we provide services in a post-COVID 19 world. As the owner of a small business myself, the last few weeks have been...

3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...

Evolving customer journey analytics passed the web of workflows. In my previous roles in product management, building mobile purchasing...