Jan 29Why marketers need CDPs for Customer LoyaltyThe benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
Dec 28, 2021How AI-driven customer personas can transform marketingThree impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
Dec 8, 2021How to set cross-sell and up-sell strategies with a Customer Data PlatformeCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
Nov 22, 2021You have loyal customers; now what?Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
Nov 18, 2021How to build a sustainable business with customer loyaltyKeeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
Jun 27, 2021VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric GrowthBecause we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...
Jun 17, 2021How to Make That Marketing Performance Dashboard Oriented for Customer-Centric GrowthHow to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
Feb 8, 2021Save cash from on-line advertising by tracking the right metricsHow automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...
Jan 6, 2021Build customer understanding from web analyticsHow marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
Jul 1, 2020CDP delivered personalized marketing solutionsThe consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...
Jun 24, 2020CDPs gives visibility into your customer journey Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...
Jun 22, 2020Engagement scores to predict customer retentionPart 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...
May 1, 2020Make your customer journey contactless and still delightfulTips to evolving how we provide services in a post-COVID 19 world. As the owner of a small business myself, the last few weeks have been...
Apr 22, 2020CDPs help marketers to boost the bottom line3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
Apr 15, 2020Messy marketing funnel?Evolving customer journey analytics passed the web of workflows. In my previous roles in product management, building mobile purchasing...