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    Search
    Why marketers need CDPs for Customer Loyalty
    • Jan 29

    Why marketers need CDPs for Customer Loyalty

    The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
    How AI-driven customer personas can transform marketing
    • Dec 28, 2021

    How AI-driven customer personas can transform marketing

    Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
    How to set cross-sell and up-sell strategies with a Customer Data Platform
    • Dec 8, 2021

    How to set cross-sell and up-sell strategies with a Customer Data Platform

    eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
    You have loyal customers; now what?
    • Nov 22, 2021

    You have loyal customers; now what?

    Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
    How to build a sustainable business with customer loyalty
    • Nov 18, 2021

    How to build a sustainable business with customer loyalty

    Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
    VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 27, 2021

    VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

    Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...
    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 17, 2021

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

    How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
    • Jun 6, 2021

    VIDEO: Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

    Save cash from on-line advertising by tracking the right metrics
    • Feb 8, 2021

    Save cash from on-line advertising by tracking the right metrics

    How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...
    Build customer understanding from web analytics
    • Jan 6, 2021

    Build customer understanding from web analytics

    How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
    CDP delivered personalized marketing solutions
    • Jul 1, 2020

    CDP delivered personalized marketing solutions

    The consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...
    CDPs gives visibility into your customer journey
    • Jun 24, 2020

    CDPs gives visibility into your customer journey

    Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...
    Engagement scores to predict customer retention
    • Jun 22, 2020

    Engagement scores to predict customer retention

    Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...
    Make your customer journey contactless and still delightful
    • May 1, 2020

    Make your customer journey contactless and still delightful

    Tips to evolving how we provide services in a post-COVID 19 world. As the owner of a small business myself, the last few weeks have been...
    CDPs help marketers to boost the bottom line
    • Apr 22, 2020

    CDPs help marketers to boost the bottom line

    3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
    Messy marketing funnel?
    • Apr 15, 2020

    Messy marketing funnel?

    Evolving customer journey analytics passed the web of workflows. In my previous roles in product management, building mobile purchasing...

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