What are Online Offline Experiences?
How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than...
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- Sep 13
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Sep 6
How to Improve Your Customer Retention Rate using CX Tech the Right Way
eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...
- Aug 30
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 9
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Jul 19
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- Jul 5
How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...
- Jan 29
Why marketers need CDPs for Customer Loyalty
The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Dec 8, 2021
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...
- Nov 22, 2021
You have loyal customers; now what?
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
- Nov 17, 2021
How to build a sustainable business with customer loyalty
Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
- Jun 27, 2021
VIDEO ARTICLE: How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...
- Jun 17, 2021
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth
- Feb 8, 2021
Save cash from on-line advertising by tracking the right metrics
How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...
- Jan 6, 2021
Build customer understanding from web analytics
How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
- Jul 1, 2020
CDP delivered personalized marketing solutions
The consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...
- Jun 24, 2020
CDPs gives visibility into your customer journey
Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...
- Jun 22, 2020
Engagement scores to predict customer retention
Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...