Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...

In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....

So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....

Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most...

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...

Learn how to leverage customer data platforms to identify loyal customers, understand their shopping behavior & optimize your marketing...

Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...

To working the different audiences and how they consume content. Please find the video summary of the blog post 6 Tips to Personalization...

Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...

There is a legitimate concern that technology will take many jobs even in the once resilient service sector, even though the human...

How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...

So many demand gen tools. Of course, a CDP's there. I've been working on a post related to e-commerce and, in particular, Shopify stores...

Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...

10 ways your data can personalize your customer’s journey Yes, the personalization of customer journeys is possible for your business!...

The conversation about customer data platforms has been wrong for long enough. In the past, we, at VIEWN, used to look at Customer Data...