Customer Journey

For your customer experience projects

Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.

It's here to download for free!

Blog

Jan 24

How to influence customer loyalty with your existing customer data

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...

Jan 6

Six super useful segments from customer behavior data

You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...

Dec 13, 2022

How to improve marketing efficiency and saless effectiveness with these three basic CDP use cases

As marketers, we are under increasing pressure to find ways to reach our customers more meaningfully and effectively. But how can we...

Nov 29, 2022

Retail in a Digital Age: The Challenges and Opportunities

It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...

Nov 22, 2022

Who are you gonna call? Churn Busters!

How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your...

Nov 8, 2022

How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics

How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics Companies have long realized the value of...

Oct 18, 2022

The future of work: marketers must learn to wield the data, connect the systems and personalize

As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...

Oct 11, 2022

4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales

Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...

Oct 4, 2022

AI-Driven Customer Marketing: How It Works and Why You Need It

To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...

Sep 27, 2022

How Unified Customer Data Benefits More Than Just Marketing:

Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...

Sep 20, 2022

What are Online Offline Experiences?

How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than...

Sep 6, 2022

How to Improve Your Customer Retention Rate using CX Tech the Right Way

eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...

Aug 16, 2022

CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions

How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with...

Aug 9, 2022

Best Practices in Implementing a Customer Data Platform for Retailers

Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...

Aug 2, 2022

Making those marketing dollars go further with customer experience

How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...

Jul 26, 2022

How to Create Customer Personas and why working from data grows your business

Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...

Jul 19, 2022

What is mobile retailing, and how shopping from your smartphone will continue to grow

Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...

Jul 12, 2022

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...

Jul 5, 2022

How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales

Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...

Jun 28, 2022

How to build up customer repurchases and referrals with a CDP

Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...