Growing eCommerce means boosting returns on your marketing investment
Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...
top of page
For your customer experience projects
Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
It's here to download for free!
Blog
Search
- Mar 26, 2021
Attitudinal segments round out customer personas
This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...
- Jan 29, 2021
Three customer experience best practices
The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...
- Jan 6, 2021
Build customer understanding from web analytics
How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...
- Dec 30, 2020
Segments walk and personas talk
A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...
- Dec 16, 2020
Drive demand with segmentation for lookalikes
Choose target audiences that look like your best customers from the data your eCommerce stores collect. If you do a Google search for a...
- Oct 8, 2020
Segmentation to amplify content for your Shopify store
Part 2 in this series of CDP amplified eCommerce strategies Now that you are using customer segments in your Shopify store, like...
- Aug 24, 2020
Keep your remote marketing team performing in these uncertain times
How customer data stays secure yet available for collaboration The Coronavirus has touched all aspects of life, including how and where...
- Aug 7, 2020
4 ways CDPs amplify your strategies for Shopify
So many demand gen tools. Of course, a CDP's there. I've been working on a post related to e-commerce and, in particular, Shopify stores...
- Jun 28, 2020
Finding ROI from CDPs
Takeaways from the series on personalized marketing solutions that CDPs deliver Look, if it doesn’t make you more money or if it doesn’t...
- Jun 18, 2020
Data-driven customer segmentation
Personalized marketing solutions that CDPs deliver Industry analysts state that marketers purchase Customer Data Platforms (CDPs) for two...
- May 12, 2020
NO CODE connectors @VIEWN
We're excited to share the release of our NO CODE connectors to integrate ALL your data Our engineering team this year has been working...
- Apr 22, 2020
CDPs help marketers to boost the bottom line
3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...
- Apr 15, 2020
Messy marketing funnel?
Evolving customer journey analytics passed the web of workflows. In my previous roles in product management, building mobile purchasing...
- Apr 11, 2020
4 good reasons for a cloud-based CDP
Building your customer 360-degree customer view in the cloud has undeniable benefits. With billions of users now working on different...
- Jan 21, 2020
Press Release
The strategic acquisition of Bimotics, a provider of big data tools on the Google Cloud Platform, and its intellectual property gives ViewN.
- Nov 3, 2018
3 reasons to run your CDP in the cloud
With billions of users now working on different cloud applications like Google Analytics, orSalesforce’s CRM, it is clear that the cloud...
bottom of page