eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use...

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology...

Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...

eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...

Because we must work collectively as teams, it's important to operate under key metrics. For marketing and customer experience, you need...

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...

This week we continue to publish on Linkedin to get more cross-platform pollination in the SEO and content marketing space. This did lead...

The best data-driven marketers do these three things for effective CX Despite appearing data-driven, most marketers I have encountered...

Customer behavior in marketing and common types of customer segments you get from data. However easy it seems to do, the reality that...

How marketers grow eCommerce stores with custom Google Analytics reports I have spoken often of the beauty of online stores in that you...

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...