Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....

You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...

Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...

VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...

Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...

Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...

Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...

Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...

Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14...

eCommerce has seen steady growth over the decades and then there is the COVID spike. Analysts expect that customers will keep buying at...

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the...

Five data collection practices that benefit both CX and Privacy. Do you know how after just one search on a browser or a social media...

Y combinator teaches that regulations can often be a catalyst for great tech innovation. Privacy has been for marketing and ad tech...