How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
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- Sep 13
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Jul 26
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jun 28
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
- Jun 21
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- May 31
How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
- May 3
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
- Apr 12
Data-driven customer personas - unlocking the love
In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
- Mar 22
Improving lead scoring with better customer data
You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
- Mar 8
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The...
- Feb 24
VIEWN CDP launched in AppSumo Marketplace
VIEWN CDP launched in AppSumo Marketplace- Orchestrate personalized campaigns | VIEWN Transform marketing with software to help...
- Feb 22
Five personalization strategies that lead to data-driven eCommerce customer experiences
Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a...
- Feb 15
Adding customer data platform to your marketing stack
Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could...
- Dec 28, 2021
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about...
- Dec 21, 2021
What you need to know before buying a customer data platform
Four capabilities to keep in mind for eCommerce businesses If you run an online store, you know that customer data is essential for...
- Nov 22, 2021
You have loyal customers; now what?
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective...
- Nov 17, 2021
How to build a sustainable business with customer loyalty
Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must...
- Nov 2, 2021
The what, how, and oh- yeah's of working with customer personas
Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's...
- Oct 17, 2021
HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES
Custom Audiences in Social Media deliver higher converting personalization. Social media has become one massive advertising field since...
- Oct 5, 2021
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive...