Key takeaways from Shopify’s Partner summer event include more opportunities and capabilities tailored toward customer experiences. Just...

Even before the pandemic, I have watched how mobile customer experience and eCommerce were going to see explosive growth- now 52% at...

Brands use customer data platforms for different initiatives; here’s how they impact the customer experience. The traditional way of...

Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...

A refresher on the difference between segments and personas I've often seen marketers and product managers talk past each other related...

How customer data stays secure yet available for collaboration The Coronavirus has touched all aspects of life, including how and where...

So many demand gen tools. Of course, a CDP's there. I've been working on a post related to e-commerce and, in particular, Shopify stores...

Customer data platforms and how they work to fuel demand generation Demand generation may be the most crucial piece of eCommerce success,...

The consolidated series on how CDPs unlock personalization Marketing personalization has been the goal of marketers and marketing...

Takeaways from the series on personalized marketing solutions that CDPs deliver Look, if it doesn’t make you more money or if it doesn’t...

Personalized marketing solutions that CDPs deliver Orienting your marketing analysis and efforts using customer journeys may be the most...

Part 3 on personalized marketing solutions that CDPs deliver Most marketers have pretty much adopted the concept of lead scores to access...

Personalized marketing solutions that CDPs deliver Industry analysts state that marketers purchase Customer Data Platforms (CDPs) for two...

A 5 part series on personalized marketing solutions that CDPs deliver Customer data platforms (CDPs) are working to make personalization...

10 ways your data can personalize your customer’s journey Yes, the personalization of customer journeys is possible for your business!...

We're excited to share the release of our NO CODE connectors to integrate ALL your data Our engineering team this year has been working...

The conversation about customer data platforms has been wrong for long enough. In the past, we, at VIEWN, used to look at Customer Data...

3 reasons marketers love customer profiles and how they help brands grow In modern marketing, you rarely develop a customer loyalty plan...