Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
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- Aug 2
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 26
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jul 19
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...
- Jul 12
Challenges eCommerce marketers and retailers look to fix with a CDP
Marketers need to be more data-driven, but some key challenges prevent it. Ecommerce can be difficult to succeed in, with many challenges...
- Jul 5
How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...
- Jun 28
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
- Jun 21
How to update your personas and remove the bias that's hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
- Jun 14
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
- Jun 6
What is a CDP, and What Business Challenges Do They Solve for eCommerce?
Some basics and why an eCommerce business needs a customer data platform Businesses these days are collecting more customer data than...
- May 31
How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
- May 24
How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
- May 20
Three Asian-American women in STEM that made American History
And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...
- May 17
Bias in Marketing AI, the why and how we start to fix it
In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
- May 10
How to Select the Right CDP for Your Marketing Strategy
Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
- May 3
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
- Apr 26
Navigate Marketing Transformation with data, process, and a CDP
How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
- Apr 19
How to Increase Conversions on Your eCommerce Site with Personalization
Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
- Apr 12
Data-driven customer personas - unlocking the love
In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
- Apr 5
VIEWN no-code CDP launched in Shopify Marketplace
Let's celebrate and transform marketing with software to help orchestrate personalized campaigns with segments and personas. Marketers...