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    Search
    How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
    • 7 hours ago

    How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales

    Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...
    How to build up customer repurchases and referrals with a CDP
    • Jun 28

    How to build up customer repurchases and referrals with a CDP

    Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...
    How to update your personas and remove the bias that's hurting your business
    • Jun 21

    How to update your personas and remove the bias that's hurting your business

    Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...
    How to Delight Your Customers and Grow Revenue
    • Jun 14

    How to Delight Your Customers and Grow Revenue

    Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...
    What is a CDP, and What Business Challenges Do They Solve for eCommerce?
    • Jun 6

    What is a CDP, and What Business Challenges Do They Solve for eCommerce?

    Some basics and why an eCommerce business needs a customer data platform Businesses these days are collecting more customer data than...
    How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
    • May 31

    How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell

    It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...
    How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
    • May 24

    How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More

    If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...
    Three Asian-American women in STEM that made American History
    • May 20

    Three Asian-American women in STEM that made American History

    And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...
    Bias in Marketing AI, the why and how we start to fix it
    • May 17

    Bias in Marketing AI, the why and how we start to fix it

    In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...
    How to Select the Right CDP for Your Marketing Strategy
    • May 10

    How to Select the Right CDP for Your Marketing Strategy

    Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...
    The value of integrations to your CDP now and looking ahead
    • May 3

    The value of integrations to your CDP now and looking ahead

    Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...
    Navigate Marketing Transformation with data, process, and a CDP
    • Apr 26

    Navigate Marketing Transformation with data, process, and a CDP

    How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...
    How to Increase Conversions on Your eCommerce Site with Personalization
    • Apr 19

    How to Increase Conversions on Your eCommerce Site with Personalization

    Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...
    Data-driven customer personas - unlocking the love
    • Apr 12

    Data-driven customer personas - unlocking the love

    In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
    VIEWN no-code CDP launched in Shopify Marketplace
    • Apr 5

    VIEWN no-code CDP launched in Shopify Marketplace

    Let's celebrate and transform marketing with software to help orchestrate personalized campaigns with segments and personas. Marketers...
    Customer Engagement: Using personalization to move the needle on growth
    • Apr 5

    Customer Engagement: Using personalization to move the needle on growth

    So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....
    E-Commerce Personalization: How to grow sales using customer data
    • Mar 29

    E-Commerce Personalization: How to grow sales using customer data

    This webinar is for any e-commerce business that is considering implementing a CDP to grow sales. The objective of this webinar is to...
    Context is Key: How to Build Up Your First-Party Data for more effective advertising
    • Mar 29

    Context is Key: How to Build Up Your First-Party Data for more effective advertising

    We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...
    Improving lead scoring with better customer data
    • Mar 22

    Improving lead scoring with better customer data

    You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...
    Women's history month: Celebrating Yuri Kochiyama
    • Mar 16

    Women's history month: Celebrating Yuri Kochiyama

    Taking a moment to recognize an equal-rights leader March is Women's History Month, and as an Asian-American CEO of a tech startup, I...
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