Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are...

Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most...

Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent...

Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in...

Some basics and why an eCommerce business needs a customer data platform Businesses these days are collecting more customer data than...

It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be...

If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep...

And the Biases Asian-American women must fight in addition to the work they do Did you know that May is Asian-American Heritage Month? As...

In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular...

Your technology needs to support your execution With data management and analytics tools becoming more numerous and sophisticated, it is...

Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with...

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing,...

Make sure you have these bases covered when it comes to eCommerce Personalization As an eCommerce business owner, you know that...

In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....

Let's celebrate and transform marketing with software to help orchestrate personalized campaigns with segments and personas. Marketers...

So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth....

This webinar is for any e-commerce business that is considering implementing a CDP to grow sales. The objective of this webinar is to...

We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to...

You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become...

Taking a moment to recognize an equal-rights leader March is Women's History Month, and as an Asian-American CEO of a tech startup, I...