Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
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- Nov 22
Who are you gonna call? Churn Busters!
How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your...
- Nov 8
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics Companies have long realized the value of...
- Nov 1
More Conversions Through Improved Customer Engagement
So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to...
- Oct 25
Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing
Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long gone!...
- Oct 18
The future of work: marketers must learn to wield the data, connect the systems and personalize
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
- Oct 14
VIEWN has partnered with ConvoyOP
VIEWN, a customer data platform provider, has partnered with ConvoyOP. This partnership will allow VIEWN to provide merchants with a...
- Oct 11
4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...
- Oct 4
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
- Sep 27
How Unified Customer Data Benefits More Than Just Marketing:
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same...
- Sep 20
What are Online Offline Experiences?
How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than...
- Sep 13
Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the...
- Sep 6
How to Improve Your Customer Retention Rate using CX Tech the Right Way
eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a...
- Aug 30
Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck...
- Aug 23
Preparing your customer experience for the retail high season
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for...
- Aug 16
CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions
How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with...
- Aug 9
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most...
- Aug 2
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any...
- Jul 26
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and...
- Jul 19
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via...