Unlocking the Power of Personalization: How the Next Best Action Can Boost Your Retail Sales
In today's competitive retail and eCommerce landscape, providing a personalized experience for customers is more important than ever....
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Once committed to the task, we like to ensure success, we put together a playbook for customer data management of retailers.
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- Mar 21
Four ways that a customer data platform improves CX
As a marketer in the digital age, having an effective customer experience (CX) strategy is essential for staying competitive. While...
- Mar 7
The role of the customer data platform in achieving marketing personalization
A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a...
- Feb 28
The 5 Best Practices of Retail Marketing Personalization
Marketing personalization has become a key strategy for retailers looking to increase customer engagement and drive sales. By tailoring...
- Feb 14
The Opportunity Cost of Marketing Personalization
Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs,...
- Feb 1
What is a customer data platform and why it is good news for retail marketers
In the age of big data, it's more important than ever for businesses to have a way to collect, manage, and analyze customer data. That's...
- Jan 24
How to influence customer loyalty with your existing customer data
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target...
- Jan 10
When Customer Personas Meet Customer Data
How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target...
- Jan 6
Six super useful segments from customer behavior data
You get customer behavior in marketing and common types of customer segments from data. However easy it seems to do, the reality is that...
- Dec 13, 2022
How to improve marketing efficiency and saless effectiveness with these three basic CDP use cases
As marketers, we are under increasing pressure to find ways to reach our customers more meaningfully and effectively. But how can we...
- Dec 11, 2022
Acquire the right customers or suffer in customer retention
Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's...
- Nov 29, 2022
Retail in a Digital Age: The Challenges and Opportunities
It's no secret that the retail industry faces some tough challenges. With the rise of e-commerce, brick-and-mortar stores have been...
- Nov 22, 2022
Who are you gonna call? Churn Busters!
How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your...
- Nov 8, 2022
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics
How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics Companies have long realized the value of...
- Nov 1, 2022
More Conversions Through Improved Customer Engagement
So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to...
- Oct 25, 2022
Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing
Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long gone!...
- Oct 18, 2022
The future of work: marketers must learn to wield the data, connect the systems and personalize
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
- Oct 14, 2022
VIEWN has partnered with ConvoyOP
VIEWN, a customer data platform provider, has partnered with ConvoyOP. This partnership will allow VIEWN to provide merchants with a...
- Oct 11, 2022
4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization...
- Oct 4, 2022
AI-Driven Customer Marketing: How It Works and Why You Need It
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve...
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