An intelligent customer data platform

Profiles, Segments, Insights and Smart Lists

Use customer data platform (CDP) is an AI-engine to unlock growth opportunities by activating customer data to increase customer lifetime value through segmentation and smarter buyer engagement programs. Fragmented data across different systems creates complexity in identity unification and privacy.

 

ViewN unlocks data value by

  1. connecting different data sources, preparing data sets, generating profiles

  2. analyzing data to identify audience segments with artificial intelligence models

  3. utilize customer behaviors and customer journey analytics

  4. enable targeted buyer engagement with other apps

How our cloud software works

1. Connect to sources

2. Unify into profiles

3. Segment and learn

4. Target audiences

Individual customer profiles

Efficient data privacy & security

People are individuals and should be treated and such. We capture a single customer view, so you know exactly what the customer has done and the campaigns they targeted. Customer Journeys in their empirical and real form to see true behavior, not just workflows. We validate and erase data efficiently to address the growing complexity of customer data privacy.

Segmentation and persona innovation

We need the granularity to do better targeting

Apply key segments to your customer base to go beyond demographics and build persona-based engagement, targeting more precisely and effectively. Through ViewN, we can also help work with your data so that segments can be organically distilled with our artificial intelligence. Discover underserved segments from your data and engage them more.

Insights in brand engagement

Grow Customer Lifetime Value (CLV) over time

We are experts in customer experience and analytics and will help you define and uncover insights that drive your business. To grow CLV, we inform what it will take for customers to stay or buy more. For adjustments in strategy and tactics, engagements are scored and can feed continuous communication activities along the customer's total lifecycle. Understand what campaigns drove orders to which kinds of customers.

Smart campaign lists

Turn your messing mailing lists into a hard-working database

Marketers need efficient but effective engagement. And insights are only actionable and valuable through activation. Keep existing automation investments and load VIEWN smart lists. Based on insights and campaign performance, produce lists that interact at the right time to specific personas. Unbound from workflows that may not be appropriate anymore.

VIEWN

CDP with Insights + Smart Lists

Customer Data Platform (CDP) is a marketer-based management system that creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. This structured data is then made available to other marketing systems.


   - CDPInstitute.org