What is a CDP?
Customer Data Platform (CDP) is a marketer-based management system that creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- CDPInstitute.org 2018
VIEWN's CDP information architecture is focused on the marketer and the normal flow of managing 1st party data. From importing data, reviewing and managing profiles (audiences), segmentation, analytics, campaigns and list to exporting list for marketing automation. All these without having to code or IT.
Individual Customer Profiles
More Than Analytics
Monitoring more broadly across touch points lets you adjust tactics based on the activity of the individual user. Customer insight from behavior and preferences can aid marketers in crafting content that inspires.
Segment by Persona
Hyper Targeted Ads
Apply key segments to your customer base to go beyond demographics and build persona based engagement which makes targeting more precise and effective.
Measure Brand Engagement
Grow CLV Over Time
By layering analytics and feedback mechanisms throughout our platform, engagements are scored and can feed continuous communication activities along the total lifecycle of the customer.
AI Driven Data Quality
Working with different sources of 1rst party data needs powerful technology to clean, tag and merge your data. VIEWN's AI automates critical data management tasks taking marketing data efficiency and accuracy to a new level without the need to in-bulk remap information each time a new programs= come aboard.