An Intelligent Customer Data Platform
Profiles, Segments, Insights and Smart Lists
Our AI-engine helps marketers unlock growth opportunities by activating customer data to increase customer lifetime value through segmentation and smarter buyer engagement programs. Fragmented data across different systems creates complexity, privacy, and inaccuracies. The ViewN platform solves these customer data challenges to inform customer acquisition and retention strategies and tactics.
ViewN unlocks data value by connecting different data sources, preparing data sets and analyzing data to identify audience segments for targeted buyer engagement:
Generate customer profiles
Determine segments organically from the data with AI
Utilize customer & journey insights
Identify performing segments and buying behaviors
Produce targeted lists for campaigns.
Realize the true visibility of your customers by identifying who your customers are, what they are doing and how and why they buy.
Individual Customer Profiles
Efficient data privacy & security
People are individuals and should be treated and such. We capture a single customer view, so you know exactly what the customer has done and campaigns to which they were targeted. Customer Journies in their empirical and real form to see true behavior not just workflows. We validate and erase data efficiently to address the growing complexity of customer data privacy.
Segmentation and Persona innovation
We need the granularity to better targeting
Apply key segments to your customer base to go beyond demographics and build persona-based engagement which makes targeting more precise and effective. Through ViewN, we can also help work with your data so that segments can be organically distilled with our artificial intelligence. Discover underserved segments from your data.
Insights in Brand Engagement
Grow CLV Over Time
We are experts in customer experience and analytics and will help you define and uncover insights that drive your business. Designed for adjustments in strategy and tactics, engagements are scored and can feed continuous communication activities along the total lifecycle of the customer. Understand what campaigns drove orders to which kinds of customers.
Smart Campaign Lists
Turn your messing mailing lists into a hard working database
In the end, a marketer just wants efficient but effective engagement. Based on the insights and campaign performance, produce lists that interact at the right time. Don't be bound to just workflows that may not be appropriate anymore.
CDP with Insights + Smart Lists
Customer Data Platform (CDP) is a marketer-based management system that creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- CDPInstitute.org 2018
VIEWN's CDP information architecture is focused on the marketer and the normal flow of managing 1st party data. From importing data, reviewing and managing profiles (audiences), segmentation, analytics, campaigns and list to exporting list for marketing automation. We give that data the extra value it by presenting insights from order, CRM, marketing automation that is then used to drive rules for our smart lists. All these capabilities without having to code or depend on IT to move forward.