Working with eCommerce owners, we've discovered that they need a CDP to build the marketing metrics. We are definitely bullish on demand for our technology and services. I anticipate this need for a CDP to build metrics will grow even more after Google removes 3rd party cookies from Chrome. This is the time for a CDP to be used both for customer insights and more marketing performance.
In this article I published on LinkedIn this week, we return to the 7 key metrics for the CMO dashboard.