• Areeya Lila CEO @ViewN

Marketing metrics for your #CMO dashboards

Updated: May 19

Working with eCommerce owners, we've discovered that they need a CDP to build the marketing metrics. We are definitely bullish on demand for our technology and services. I anticipate this need for a CDP to build metrics will grow even more after Google removes 3rd party cookies from Chrome. This is the time for a CDP to be used both for customer insights and more marketing performance.

In this article I published on LinkedIn this week, we return to the 7 key metrics for the CMO dashboard.

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Addressing AI in bias is certainly a priority with VIEWN. Our CEO, Areeya Lila, recently participated in a panel related to the future of artificial intelligence and users. Find the article here.