Updated: Jan 20
VIEWN expanded our content reach this month by creating a Medium publication. I found that it was difficult to track all the VIEWN articles written on LinkedIn. Eventually, I will migrate our other articles there to create a magazine. All this effort towards SEO is resulting in much more breadth, additional advertising channels, and now over 20 articles written.
Since I have been 3rd party cookie obsessed lately, I thought I would switch up the content to again focus on defining valuable segments and using it to unlock growth in new subscribers.
In our solutions, we have found that by surveying your customers for perception and attitudinal data at the same time you set up the customer data platform (CDP), we can build insights into messaging quicker. If you want to resonate with your customer, then you need to talk to them.
Please find the article on medium here: