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  • Areeya Lila CEO @ViewN

3 Reasons to Run Your CDP in the Cloud

With billions of users now working on different cloud applications like Google Analytics, orSalesforce’s CRM, it is clear that the cloud is the way of the future.  If your business solutions has not already headed skyward, it is worth considering the move.  Here are three reasons to run your business intelligence solutions, ie business dashboards, analytics, and KPIs, on the cloud.



Accessibility: Available On Any Device

Cloud technologies are moving towards responsive designs which enable dashboards to automatically reorganize information based on screen size. New cloud technologies adjust reports to present the most meaningful information based on the size of the device. Due to faster internet speeds, live analytics database connections allow for real time or near real time updates to business dashboards and analytics even on small devices.

Since most of the computing power is on the cloud servers, the devices only require a simple browser to display the visualization or reports.  Cloud providers enable developers to support multiple devices, screen sizes and operating systems, in some cases even while offline. What is better than having your audience information, meaningful metrics and access wherever and whenever you need them?


No Need for IT Resources to Maintain Massive Hardware Infrastructures

This is one of cloud technology’s biggest pluses. VIEWN CDP allow businesses to focus on running and managing their core marketing offerings while leveraging applications and letting the service providers take care IT and the related resources needed to operate and maintain a technological infrastructure.  


Rather than draining resources on hardware maintenance, operating systems, networks, backup, storage, load balancing, and on-site data storage, businesses can instead shift their focus to the productive use of their data.  Google Cloud Platform, for example, provides offerings ranging from Platform-as-a-Services (PaaS) to Software-as-a-Service (SaaS), which encompass database, storage, and security management solutions, to name a few.


Access to Continuous Improvement and New Features

In order to make updates to non-cloud technologies, you need to take the application offline, install the patch or service pack, and finally test to make sure the update integrated correctly.  Updates on the cloud are a breeze in comparison. In fact, with the cloud’s continuous updates and improvements on the backend, product upgrades or fixes can be rolled out easily without huge interruptions or additional software purchases.  Continuous cloud updates translate to an enhanced user experience.  Google App Engine, for example, allows developers to push out new versions with a single click, providing users with instant updates the next time they use the service or application.  


There are many more benefits of running your analytics running via cloud technology. What benefits were you surprised by?

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