VIEWN Customer Data Platform

A customer data platform for growth

Profiles, Segments, Insights and Smart Lists

Our AI-engine helps marketers unlock growth opportunities by activating customer data to increase customer lifetime value through segmentation and smarter buyer engagement programs. Fragmented data across different systems creates complexity,  privacy, and inaccuracies. The VIEWN platform solves these customer data challenges to inform customer acquisition and retention strategies and tactics.

Realize the true visibility of your customers by identifying who your customers are, what they are doing, and how and why they buy.

VIEWN unlocks data value by connecting different data sources, preparing data sets, and analyzing data to identify audience segments for targeted buyer engagement:

  • Generate customer profiles

  • Determine segments organically from the data with AI

  • Utilize customer & journey insights

  • Identify performing segments and buying behaviors

  • Produce targeted lists for campaigns.

Easy to use segmentation and
real-time engagement
with little IT overhead

Expandable and Modular Architecture

A persistent unified Single Customer View a.k.a. a 360-degree Customer View accessible to other systems

  • 100% clean and enhanced database to enrich

  • Predictive Models for Retention & Retargeting from profiles

  • Personalization & Individualization from segmentation

Real Marketing Orchestration

  • Integrates seamlessly with CRMs like SalesForce and Microsoft Dynamics to integrating key contact lists.

  • It plays well with marketing automation like SharpSpring, Hubspot, and MailChimp to continuously engage the targeted audiences.

  • Incorporate order data from your POS like Shopify or Square for end-to-end orchestration between customer success, sales, and services.

  • Connects in real-time and one demand so customer journeys can align.

Artificial Intelligence Improved Targeting

  • Engagement score

  • Retention predictor

    • ​​Predictive Cohort Score

  • Auto-segmentation

  • Deduplication of audience

    • Person De-duper for Golden Record

    • Record Cleansing

    • Person Standardization

  • Natural Language Processing for Ad-Hoc Reporting

  • Sentiment Analysis for Customer Success

Personalization Individualization Segmentation Modular Architecture

Individualized Profiles

All businesses can benefit from the value of customer profiling from their own data.

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A B2C customer profile may point to usage information and segmentation by demographics and buyer attitudes while, a B2B customer profile often includes the firmographic data in a CRM—such as their company size, employee count, or annual turnover.