Presenting VIEWN, the leading Customer Data Platform for Marketplaces
From marketers to marketers, delivering customer empathy to brands.
Customers are frustrated by a lack of recognition by the brands with which they interact. The least you could do after a customer buys from you is to provide them empathy for what they want and what they need.
A single customer view is difficult to achieve by having multiple siloed applications owned by IT. CRM is owned by sales, orders are owned by supply chain and fulfillment by shipping. IT owns the data warehouses and reporting. Marketing is limited to supporting customer success and marketing automation. The more tools your organization adopts, the harder for it is for marketing to view and communicate to their customers. Under this structure, true personalization is limited
Customer empathy has been unachievable. Until ViewN.
How can we deliver customer empathy to brands?
Empathy is the synthesis of the big picture of the customer as a whole and as an individual. We deliver empathy through predictive and prescriptive analysis.
We help you understand your customers and how they feel about your product/service based on their engagement with you. With ‘understanding’ you can better serve customers with what they need by providing what they want. We deliver understanding through descriptive analysis methods.
VIEWN: A Customer Data Platform that Delivers Customer Empathy
VIEWN multi-account and multi-brand capabilities allow us to serve enhanced CDP capabilities to marketplaces and agencies. Our AI features enhance our offering setting us apart from other Marketing technologies.
Audience & profile management
Customer understanding & analytics
The VIEW solution
A persistent unified Single Customer View (SCV) that is accessible to other systems
100% clean and enhanced database
Enablement of marketing decisions based on trustworthy facts not skewed by data inaccuracies
Retention & Retargeting
Personalization & Individualization
Predictive Cohort Score
Deduplication of audience
Person De-duper for Golden Record
Natural Language Processing for Ad-Hoc Reporting
Sentiment Analysis for Customer Success
The VIEWN approach
VIEWN was born as a CDP. We grew up from a proven data technology platform supporting marketers building their CDPs. We understand the features, we understand the team required, we have strong expertise in big data solutions for marketing and sales, we understand marketplaces, we are at the right time, at the right place with the right solution to deliver customer empathy to brands and agencies.
We believe in a fair price model, based on active customers. Pricing is based on the WTP of customers on a PPPM basis or Per Profile Per Month of $0.029.
• All features out of the box
• Customer Success Manager
• Customizations available on a paid, case-by-case basis
ViewN internal cost model:
• Usage of GCP IaaS technology
• Zapier connectivity to applications
• Human capital
Our current WTP is between $0.019 and $0.029 per PPPM.
Our forecast is based on targeting customers (marketplaces/brands) with at least 300,000 of combined (producers & consumers) profiles per month. With just 28 customers and a conservative PPPM of $0.010, we could achieve the first $ million in yearly revenue.
$0.01 x 28 x 300,000 x 12 = $1,008,000
Check out our latest version of VIEWN Lean Canvas, including plans, industry information, target market and sizing via our Appendix.